Sales Directors & Managers
You need your team closing more and discounting less, without two days out of the field.
Targets are real, the pipeline won’t wait, and you’ve probably tried sales training before that looked great on the day and changed nothing. We do it differently.
Sound familiar?
Deals that stall at the end
“Let me think about it”, “send me a proposal”, and then silence.
Discounting to close
Reps who drop the price at the first push-back, and margin walking out the door.
Selling features, not value
A team that knows the product inside out and still can’t show the buyer why it matters to them.
New reps who take too long
People who need to ramp up fast, without you coaching every call yourself.
How we help
We train on your live deals, then coach your people until the new habits show up in the numbers.
One focused day of sales training, then short coaching workshops and 1-to-1 coaching on real conversations. We work on value-based selling and on test closing as you go, so objections surface early and the close becomes the natural next step.
And we work on the thinking underneath the behaviour: the beliefs about price, pressure and rejection that send good people back to the product sheet. It all starts with one question we ask every sales team: what business are you really in? The answer is rarely the product.
How our training works
1. A conversation first
We talk to you, and where it helps a few of your people, so the programme is built on your real challenges.
2. One focused day
A full day of training at your offices, anywhere in Ireland or online, built around your team’s real situations.
3. Workshops and coaching
Two-hour and half-day workshops, plus 1-to-1 coaching, applied to live work in the weeks that follow.
4. Follow-up
We stay in touch after the programme, because some people fall off the wagon, and we’d rather bring them back.
Sales training we’re often asked for
Everything is tailored, and if you need something that isn’t on this list, we’ll build a bespoke programme around it.
“She gave our sales team some fantastic training in Masterful Selling … followed by some excellent one to one coaching a few weeks later. Since completing the training I can say that I have seen real and tangible results.”
Devan Hughes, CEO & Co-founder, Buymie, Dublin
Questions sales directors ask us
What sales training do you offer for sales teams in Ireland?
Zenith Training and Development runs in-house sales training for B2B sales teams in Dublin and across Ireland, covering value-based selling, qualification, test closing as you go, objection handling, negotiation and key account management. Every programme is built around your team’s live pipeline rather than a generic syllabus.
How do you make sales training stick?
We don’t run long courses. Each programme starts with one focused day of training, followed by two-hour or half-day coaching workshops and 1-to-1 coaching on real deals over the following weeks. We then stay in touch, so the new habits show up in the numbers rather than fading by the following Tuesday.
Will my team have to spend two days out of the field?
No. The core training is one focused day. The follow-up workshops are short, two hours or half a day, and the 1-to-1 coaching fits around your people’s diaries and live deals.
How do you reduce discounting?
Discounting usually happens because value hasn’t landed with the buyer and because of what the salesperson believes about price. We work on both: value-based conversations that make the value visible, and the thinking underneath the behaviour, so your team holds their price with confidence.
Can you coach individual salespeople or managers as well as the team?
Yes. One-to-one sales coaching runs alongside any team programme, for reps who need extra support or for sales managers and directors themselves.
How many people can take part?
In person, groups of 12 to 15 work best: big enough for real practice, small enough that everyone gets feedback. Larger sales teams are split into more than one group.
How much does sales training cost?
Every programme is different, so we don’t publish a price list. We scope it with you first, covering goals, group size, format and follow-up, then give you a clear, fixed quote before anything is booked.
Who delivers the training?
Shiera O’Brien designs and delivers every programme herself. She has trained thousands of salespeople and worked with hundreds of sales teams, so you’re never handed over to a junior trainer.
Not quite you? Pick your route
Two easy next steps
Book a free 15-minute call with Shiera.
Just to understand what you’re about and what you need. No pitch, no pressure.
Or send us your brief.
Fill in our short contact form with a little about your team, the background and what you’re looking for, and we’ll come back to you.
Prefer to talk now? (01) 962 0919 · See everything we offer on our in-house training page.