Sales Pitch Workshop: Get an Urgent Pitch Ready
Most sales teams are selling the wrong thing. Not the wrong product — the wrong story. They lead with features, services and processes, when what buyers actually respond to is outcomes, results and the feeling that someone understands their problem.
Got an important pitch to deliver into an organisation, and not much time? In a focused 2-hour online workshop, we review the pitch you are using now, show you what is landing and what is losing buyers, and sharpen your value proposition with you. Then we design your Sales Pitch Book based on the session. You will get a deliverable you can work with, so your stronger pitch is ready when you need it.
This is not sales training. It is focused help with one pitch you need to get right. If you want to build sales skills across your team, that is our in-house sales training.
“Energetic and passionate training from Zenith Training and Development. I can honestly say the methods and teachings have been more than just ‘helpful’ to Staff Balance. Zenith has helped us to improve our sales process.”
— Ciaran McG., CEO, Dublin
Book a Free 15-Minute Strategy Call
What’s Wrong With Most Sales Pitches
The problem is almost never the product. It’s the story being told around it. Here’s what we most often find when we work with sales teams and founders on their pitch:
What You’ll Come Away With
From the workshop and your Sales Pitch Book, you will get:
How the Sales Pitch Workshop Works
What you will get in your Sales Pitch Book
We design your Sales Pitch Book around your pitch and what came out of the workshop. You will get:
- Your value proposition, in one clear paragraph
- Your pitch, in a short and a longer version
- The key messages and differentiators to lead with
- The words to use, and the words to drop
- The questions and objections to expect, and how to answer them
Looking for sales training? This workshop is for one specific pitch. To build selling skills across your team, see our in-house sales training.
Book a Free 15-Minute Strategy Call
About Shiera — Your Sales Pitch Coach
Shiera O’Brien has spent her career working at the intersection of sales, communication and psychology. With a background in senior commercial roles at IBM and 3,000+ professionals trained, she brings a sharp, experienced eye to how companies talk about what they do — and why that either opens doors or closes them.
Her approach to value proposition design is rooted in the same NLP and language precision that underpins all of her coaching. Clients consistently discover that the gap between their current pitch and a winning one is smaller than they think — it just needs fresh ears and the right questions.
Read more on the Zenith blog: 5 Steps to Creating a Unique Value Proposition and Sales Tips on Strategic Selling.
Frequently Asked Questions
What is a sales pitch workshop?
It is focused, short-notice help with a specific pitch. We review what you plan to say, sharpen your value proposition for the organisation you are pitching into, and then design a Sales Pitch Book you can work with. It is not a sales training programme.
What is a value proposition and why does it matter for sales?
Yes. The workshop runs online, so it is easy to fit in when you have an important pitch coming up.
How does the sales pitch workshop work?
It is a 2-hour online workshop. We review the pitch you are using now and work through it with you to sharpen your value proposition and message. Then we design your Sales Pitch Book based on the session.
Who is it for?
Anyone with an important pitch to deliver into an organisation: a founder, a salesperson, or a small bid team preparing the same pitch.
What is in the Sales Pitch Book?
We design it around your pitch and what came out of the workshop. You will get your value proposition, your pitch in a short and a longer version, the key messages to lead with, the words to use and drop, and how to answer the questions and objections you expect.
Is this sales training?
No. It is a 2-hour online workshop for one urgent pitch you need to deliver. If you want to build sales skills across a team, that is our in-house sales training.
Is the workshop online?
Yes. It runs online, so it can be fitted in quickly when you have an important pitch coming up.
How do I get started?
Book a free 15-minute strategy call with Shiera to discuss where your current messaging is falling short and what a stronger value proposition could do for your business. No obligation — just a conversation.