Sales training Dublin at Zenith Training goes far beyond traditional sales techniques. Rather than simply pitching products, you’ll learn to sell results, transformation and vision — using advanced sales psychology, consultative selling skills and real-time coaching to consistently close more deals. Whether you’re an individual professional or a corporate sales team, this sales training Ireland programme delivers measurable results.
Unlike generic sales training courses, this programme is built around Sales Conversation Intelligence — the ability to turn every interaction into meaningful dialogue that moves prospects forward. As a result, you’ll walk into every sales meeting with clarity, confidence and a proven system that works.
Trusted by sales leaders and teams across Ireland, the UK, the US and Europe — including professionals from Enterprise Ireland, IBM, SalesTalk, BuyMie.ie and leading organisations in tech, finance and professional services.
“I don’t know anyone who has a deeper understanding of the sales process from the perspective of how to gain and maintain the confidence and trust of the prospect, and how to track the sale conversationally. Shiera has been a pioneer in Sales Enablement — her unique strong language and sales skills give her unique Conversation Intelligence insights.”
— Richard Brock, Conversation Intelligence & Sales Enablement Leader, US/Europe
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Sales Training Programmes — Dublin & Ireland
Every sales training course is tailored to your team’s needs, industry and sales cycle. Below are the core programme formats delivered across Dublin and nationwide:
A focused half-day session for individual sales professionals who want to rapidly upgrade their consultative selling skills and sales conversation structure. Real-time coaching throughout. Immediately applicable from the very next call or meeting.
A full-day in-house workshop for sales teams who want a shared methodology and language for selling. Delivered at your premises in Dublin or nationwide. Bespoke content built around your industry, your buyers and your specific sales challenges. Capped at 12 participants for maximum impact.
For teams or individuals who want sustained improvement over time. A structured coaching programme that embeds the sales methodology through regular sessions, live deal reviews and real-time feedback on actual calls and meetings. The strongest results come from ongoing coaching — this is where lasting performance change happens.
A focused workshop for teams who need to sharpen how they communicate their value to clients and prospects. Builds compelling, buyer-centred messages that resonate immediately with decision-makers — and differentiates you clearly from competitors.
All Programmes Available
In-person in Dublin · Nationwide across Ireland · Online · In-house at your premises
Dublin · Cork · Waterford · Galway · Limerick
Who Will Benefit Most from This Sales Training?
This corporate sales training in Dublin is designed for ambitious professionals who want to move beyond traditional selling and consistently deliver results. If any of these sound like you, this course was built for you.
What You’ll Achieve on This Sales Training Course
This advanced sales coaching Dublin programme is built around six clear outcomes. By the end, you will be able to:
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Why This Sales Training Stands Out
This isn’t just another sales training course in Dublin. Here’s what makes it different from everything else available:
“Engaging Shiera is essential. Her proven ability to customise strategies for each company is unmatched.”
— Harry Hardman, SVP, SalesTalk
“Shiera is a gifted and inspiring coach. She gave our sales team some fantastic training in Masterful Selling. The skills and insight she gave us has added immense value to my own personal sales approach. I could not recommend Shiera highly enough.”
— Devan Hughes, CEO & Co-founder, Buymie, Dublin
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Your Sales Trainer in Dublin
Shiera O’Brien is one of Ireland’s most experienced sales trainers and coaches, with over 20 years working with sales professionals, teams and business owners across Dublin and globally. Her background blends accredited NLP and Neuro-Semantics coaching with real-world business experience — including senior commercial roles at IBM — giving her a uniquely practical understanding of what drives sales performance under real competitive pressure.
A Methodology Built on Sales Psychology
Shiera’s approach to sales training courses in Ireland goes beyond surface-level tactics. Instead, she teaches the psychology of buying and selling — how decisions are made, what language drives action, and how to frame your offer so it becomes the obvious choice. Furthermore, her use of NLP means she can rapidly install both the skills and the mindset needed to sell with confidence.
Over her career, Shiera has trained more than 3,000 professionals — helping sales teams exceed targets, enabling business owners to win bigger clients, and coaching individuals to transform their sales results. Whether you need a full corporate sales training programme in Dublin or intensive 1:1 sales coaching, every programme is built around your specific goals.
“Shiera’s training substantially improved our sales performance. Her focus on ‘Frames’ transformed our approach entirely.”
— R. Curran, Director, Enterprise Ireland
Ready to take the next step? Start with a free 15-minute call to explore what’s possible for your team. Alternatively, connect with Shiera on LinkedIn to read more client stories and reviews.
Sales Training Dublin — FAQs
Not sure if this training is the right fit? Here are the most common questions. Or simply book a free 15-minute call to talk it through directly.
Sales training gives your team a structured, consistent approach to selling that goes beyond product knowledge. When salespeople learn the language and psychology of buying decisions, they become significantly more effective. Moreover, ongoing training keeps skills sharp and reminds even experienced professionals to stay at the top of their game — which is ultimately what sets high-performing companies apart.
The best sales courses train your team in the language and psychology of selling — not just communication skills or product knowledge. At Zenith Training, our consultative approach teaches salespeople how buyers make decisions, how to ask the right questions, and how to align solutions to measurable outcomes. As a result, clients don’t just sell more — they sell smarter and build longer-lasting client relationships.
A good sales trainer understands the components of quality sales conversations and can teach them from a psychological standpoint. In addition, they must be able to install sales confidence during training — rapidly teaching the selling mindset, coaching the team during the session, and showing them how to coach their own buyers. The goal is always to leave real, lasting skills in the hands of the trainees.
We offer full-day courses, half-day individual intensives, and ongoing coaching programmes. Some people take off significantly after just one day once they understand the sales methodology. For teams, however, the strongest results come from ongoing coaching that embeds new skills over time. Ultimately, training is a process — and any team will always benefit from continued development. Get in touch to discuss the best format for your needs.
Investment is based on a training needs analysis and the number of people to be trained. Groups are capped at 12 to maximise learning outcomes. Courses are delivered across Dublin, Cork, Waterford and Galway, as well as online. To discuss your budget and get a tailored quote, simply book a free 15-minute call with Shiera.
Simply book a free 15-minute call to discuss your team’s needs and goals. From there, Shiera will design a tailored sales training programme around your industry, team size and specific challenges. You can also get in touch by email with any questions first.
Related Training & Coaching at Zenith
Sales success is built on communication, confidence and leadership. If you’re looking to go further, explore these related programmes:
Read our Professional Development Blog for sales tips, leadership insights and more.
Schedule a call with Shiera to discuss your sales training needs and take the first step toward consistently closing more business.