Sales training Dublin at Zenith Training goes far beyond traditional sales techniques. Rather than simply pitching products, you’ll learn to sell results, transformation and vision — using advanced sales psychology, consultative selling skills and real-time coaching to consistently close more deals. Whether you’re an individual professional or a corporate sales team, this sales training Ireland programme delivers measurable results.
Unlike generic sales training courses, this programme is built around Sales Conversation Intelligence — the ability to turn every interaction into meaningful dialogue that moves prospects forward. As a result, you’ll walk into every sales meeting with clarity, confidence and a proven system that works.
Trusted by sales leaders and teams across Ireland, the UK, the US and Europe — including Smurfit WestRock, FINEOS, Glen Dimplex, The Big Bus Company, Enterprise Ireland, IBM, SalesTalk, BuyMie.ie and leading organisations in tech, finance and professional services.
Qualified to train and coach: Master NLP Practitioner · Certified Meta-Coach and Group & Team Coach (International Society of Neuro-Semantics) · Licensed Insights Practitioner & Trainer · Certificate in Training & Adult Education (NUI) · Trained linguist. See qualifications
“I don’t know anyone who has a deeper understanding of the sales process from the perspective of how to gain and maintain the confidence and trust of the prospect, and how to track the sale conversationally. Shiera has been a pioneer in Sales Enablement — her unique strong language and sales skills give her unique Conversation Intelligence insights.”
— Richard Brock, Conversation Intelligence & Sales Enablement Leader, US/Europe
Start Your Journey — Book a Free 15-Minute Coaching Call
Why Zenith Is Different
Most sales training teaches what to say. We start with what’s happening in the conversation, on both sides of the table: how your buyers make decisions, and the beliefs that drive how your salespeople behave under pressure. Your team learns to test close as they go, lead with value, listen closely to the buyer’s words, and practise on their own live deals, with coaching and follow-up so it sticks.
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We work on buying psychology, not just selling technique
Buyers don’t decide on features. They decide on what something means to them: the risk of changing, the cost of staying put, how it will look to their boss. We help your team understand how their buyers actually make decisions, so they stop pitching and start helping the buyer think it through.
We work on the salesperson’s psychology too
Most sales problems aren’t knowledge problems. A rep who knows exactly how to hold a price still discounts if part of them believes the price is too high. A rep who knows they should ask for the business still avoids it if asking feels pushy. Using NLP and coaching, we work on the beliefs underneath the behaviour, so the skills get used when the pressure is on.
We test close as you go, rather than overcoming objections at the end
Instead of saving the close for one big moment, your team checks agreement throughout the conversation. Concerns come up early, while they’re small, and the close becomes the natural next step rather than a battle.
We start with value: “What business are you really in?”
Before anyone talks about price, we help your team get clear on the value your buyers actually get, beyond the product or the spec sheet. When the value is clear, price stops being the whole conversation.
We pay close attention to language
The words a buyer uses tell you what they care about, and the words a salesperson uses shape how the buyer feels. We train your team to listen for that and to choose their words with care.
We build it around your real deals, and we stay with it
No generic role-plays. Your team works on its own pipeline, its own buyers and the objections it actually hears. We start with one focused day, then follow it with coaching workshops, 1-to-1 coaching and follow-up, because new habits need support before they stick.
Sales Training Programmes — Dublin & Ireland
Every sales training course is tailored to your team’s needs, industry and sales cycle. Below are the core programme formats delivered across Dublin and nationwide:
A full-day in-house workshop for sales teams who want a shared methodology and language for selling. Delivered at your premises in Dublin or nationwide. Bespoke content built around your industry, your buyers and your specific sales challenges. Groups of 12 to 15 for real practice and feedback.
A focused half-day session for individual sales professionals who want to rapidly upgrade their consultative selling skills and sales conversation structure. Real-time coaching throughout. Immediately applicable from the very next call or meeting.
For teams or individuals who want sustained improvement over time. A structured coaching programme that embeds the sales methodology through regular sessions, live deal reviews and real-time feedback on actual calls and meetings. The strongest results come from ongoing coaching — this is where lasting performance change happens.
A focused workshop for teams who need to sharpen how they communicate their value to clients and prospects. Builds compelling, buyer-centred messages that resonate immediately with decision-makers — and differentiates you clearly from competitors.
All Programmes Available
In-person in Dublin · Nationwide across Ireland · Online · In-house at your premises
Dublin · Cork · Waterford · Galway · Limerick
Corporate sales training and sales courses across Ireland
We deliver corporate sales training for organisations in Dublin and across Ireland: group sales training for teams of 12 to 15, in-house at your premises, at a venue near you, or online. Every course is built around your team’s own deals, so it works for a new sales team learning the fundamentals and for experienced B2B salespeople who need to sell on value, handle objections and close with confidence. After the training day we follow up with coaching workshops and 1-to-1 sales coaching, online wherever you are in the world or in person in Dublin, so the skills stick.
Who Will Benefit Most from This Sales Training?
This corporate sales training in Dublin is designed for ambitious professionals who want to move beyond traditional selling and consistently deliver results. If any of these sound like you, this course was built for you.
What You’ll Achieve on This Sales Training Course
This advanced sales coaching Dublin programme is built around six clear outcomes. By the end, you will be able to:
Why This Sales Training Stands Out
This isn’t just another sales training course in Dublin. Here’s what makes it different from everything else available:
“Engaging Shiera is essential. Her proven ability to customise strategies for each company is unmatched.”
— Harry Hardman, SVP, SalesTalk
“Shiera is a gifted and inspiring coach. She gave our sales team some fantastic training in Masterful Selling. The skills and insight she gave us has added immense value to my own personal sales approach. I could not recommend Shiera highly enough.”
— Devan Hughes, CEO & Co-founder, Buymie, Dublin
👉 Have Questions? Get In Touch
Your Sales Trainer in Dublin
Shiera O’Brien is one of Ireland’s most experienced sales trainers and coaches, with over 20 years working with sales professionals, teams and business owners across Dublin and globally. Her background blends accredited NLP and Neuro-Semantics coaching with real-world business experience — including senior commercial roles at IBM — giving her a uniquely practical understanding of what drives sales performance under real competitive pressure.
A Methodology Built on Sales Psychology
Shiera’s approach to sales training courses in Ireland goes beyond surface-level tactics. Instead, she teaches the psychology of buying and selling — how decisions are made, what language drives action, and how to frame your offer so it becomes the obvious choice. Furthermore, her use of NLP means she can rapidly install both the skills and the mindset needed to sell with confidence.
Over her career, Shiera has trained more than 3,000 professionals — helping sales teams exceed targets, enabling business owners to win bigger clients, and coaching individuals to transform their sales results. Whether you need a full corporate sales training programme in Dublin or intensive 1-to-1 sales coaching, every programme is built around your specific goals.
“Shiera’s training substantially improved our sales performance. Her focus on ‘Frames’ transformed our approach entirely.”
— R. Curran, Director, Enterprise Ireland
Ready to take the next step? Start with a free 15-minute call to explore what’s possible for your team. Alternatively, connect with Shiera on LinkedIn to read more client stories and reviews.
Sales Toolkits and Playbooks for your team
As part of the training, we can now build personalised, interactive Sales Toolkits and Playbooks designed around your own deals and customers, so the training keeps working long after the day. Ask us about it on your free 15-minute call.
What happens on the free 15-minute call?
- We talk about your sales team and the result you need.
- Shiera tells you honestly whether training, coaching or a mix of both will get you there.
- You leave with a clear next step. No pressure and no hard sell.
Sales Training Dublin — FAQs
Not sure if this training is the right fit? Here are the most common questions. Or simply book a free 15-minute call to talk it through directly.
Why is sales training important for sales teams?
Because most deals are won or lost in the conversation, not on the product. In-house sales training gives your team one shared way of talking to buyers (how to qualify, test close as they go and hold their price), so results stop depending on who’s having a good month.
What are the best sales training courses in Dublin?
The best sales training in Dublin is built around your team’s own deals, not generic role-plays. Look for in-house training that works on how buyers actually decide, gives your reps one shared method, and includes follow-up coaching so the new habits stick after the day.
What makes a good sales trainer?
A good sales trainer has sold, not just taught. They understand the psychology of buying decisions, practise on your real pipeline, and work on what’s underneath the skill: the beliefs about price and rejection that make good reps discount or hold back.
How long does it take to train a salesperson?
One focused day sets the structure. Making it a habit takes the weeks that follow: short coaching workshops and 1-to-1 coaching on live deals. Teams usually see the first changes quickly: more agreed next steps, better qualification and fewer early discounts.
How much does a sales training course in Dublin cost?
It depends on the format, the group size, how much it’s tailored and the follow-up included. We scope it with you and give a clear, fixed quote before anything is booked. Our guide to sales training costs in Ireland explains what drives the price.
How do I book sales training in Dublin?
Book a free 15-minute call. We’ll talk about your team and the result you need, and Shiera will tell you honestly whether training, coaching or a mix of both will get you there. Sales training runs in Dublin, across Ireland or online.
Not sure where your team’s sales are breaking down? Start with the seven most common reasons a sales team is not hitting targets, and how to fix each one. Weighing up the budget? See what sales training costs in Ireland, and what it returns.
More from the blog: Sales training vs sales coaching · The top 3 sales skills · The types of salespeople · The 3-3-3 rule in sales · Competitive selling · How to create a value proposition
Specialist Sales Training
Want to focus on one area? Each of these can be run in-house for your team.
Related Training & Coaching at Zenith
Sales success is built on communication, confidence and leadership. If you’re looking to go further, explore these related programmes:
Read our Professional Development Blog for sales tips, leadership insights and more.
Schedule a call with Shiera to discuss your sales training needs and take the first step toward consistently closing more business.