The Sales Outliers — Free Sales Ebook
The Sales Outliers
How Top Sales People Power Ahead in Their Selling Game
Discover what elite salespeople track in their mind during every sales conversation — and why average salespeople never even think about it.
🔬 Real Interviews with Top Performers
⭐ Top 15 Executive Coach Dublin 2024
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What You’ll Discover Inside
The Sales Outlier Mindset
Why top performers are not selling a product — they are selling a compelling experience of value inside a relationship. The mindset shift that changes everything.
Language and the Psychology of Buying
How the words you use, and the meaning you give to your buyer’s experience, directly determines whether the deal comes over the line.
Questions Others Don’t Ask
The powerful questions Sales Outliers use to spotlight unspoken needs and invisible problems — and turn them into reasons to buy.
Getting to the “Yes Room”
How to take command of a sales conversation and guide your buyer through their own decision — so the conclusion feels natural, not pressured.
Real Interviews with Top Performers
Insights from Sales Directors at Dell, IBM, Lionbridge and more — the consistent patterns that separate them from everyone else.
Rate Yourself Against the Outlier
Built-in self-assessment tools in each chapter to find exactly where your selling gaps are — and what to work on first.
“The best selling happens when you use a combination of intelligence, expertise, knowledge and confidence — harnessing customer intelligence to get to the heart of their business issues.”
Paula Shannon — CSO & SVP, Lionbridge Technologies
About the Author — Shiera O’Brien
Shiera O’Brien is a sales trainer, executive coach and speaker based in Dublin, Ireland. With over 20 years of sales experience across industries — including IT professional services with IBM — she has spent 15+ years researching the behaviour of top salespeople.
She brings together skills in linguistics, psychology and selling to develop a psychology-based approach to sales performance. She has delivered training in Australia, Europe and North America across a broad range of industries.
Internationally Trained Meta-Coach
BA Applied Languages, DCU
20+ Years Sales Experience
Ready to Think Like a Sales Outlier?
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