
NLP Coaching for Self-Sabotage Dublin
You know what you want. Time to stop getting in your own way — with Shiera O’Brien, NLP Coach, Dublin
You procrastinate on the things that matter most. You stop just short of what you’ve been working toward. You create problems right when things are going well. You know exactly what you’re doing — and you can’t seem to stop.
This is self-sabotage — and it’s not a character flaw or a lack of willpower. It’s a pattern, driven by unconscious beliefs about what you deserve, what’s safe and what success actually means for you. Until those beliefs change, the behaviour keeps repeating.
NLP coaching identifies the exact conflict running the pattern and resolves it — so you can move forward without fighting yourself every step of the way.
It doesn’t always look the same — but these are the patterns that come up most often in professionals and leaders.
Self-sabotage isn’t a mystery — it’s an unconscious conflict between what you consciously want and what you unconsciously believe is safe or deserved. NLP coaching resolves the conflict directly.
“Shiera’s coaching was transformative. Through powerful questioning and tailored strategies, she helped me gain confidence, overcome my fears and become far more comfortable presenting to large audiences under pressure.”
— MA, Senior Financial Professional, Smurfit WestRock, 2025
Book a free 15-minute call with Shiera. No pressure — just a conversation to explore what’s driving the self-sabotage and whether NLP coaching is the right fit.
Yes — NLP coaching is one of the most effective approaches for self-sabotage because it works at the level where the pattern actually lives: your unconscious beliefs about what you deserve, what’s safe and what success means. NLP doesn’t just name the pattern — it changes it directly, so the conflict stops running.
Because self-sabotage is driven by an unconscious conflict — part of you wants to succeed, and part of you believes success isn’t safe, sustainable or deserved. Knowing what you want doesn’t resolve the conflict. Only working at the level of the belief does. That’s exactly what NLP coaching addresses.
It shows up as procrastinating on the things that matter most, stopping just short of goals, undermining your own credibility before anyone else does, avoiding visibility, creating problems when things go well, and repeating the same pattern in different situations. It’s not random — it’s a pattern with a specific driver.
Most clients experience a significant shift within 3 to 5 focused sessions. Self-sabotage is often tied to deeper identity-level beliefs, so a more structured programme of 6 to 8 sessions may be beneficial. Shiera will design a tailored approach in a free 15-minute discovery call.
Yes — sessions are available both in person in Dublin and online across Ireland. Online sessions are just as focused and effective, with no loss of depth or impact.
Zenith Training offers NLP coaching for self-sabotage in Dublin and online across Ireland. Shiera O’Brien is an experienced NLP coach Dublin specialising in self-sabotage, limiting beliefs, overthinking, imposter syndrome and confidence. With 20+ years of experience and master’s-level qualifications in NLP and Neuro-Semantics, Shiera works with executives, managers and professionals across Dublin and Ireland. Explore the NLP Coaching page or book a free 15-minute call today.
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I want to perform at a higher level→ I want more executive presence→ I want to lead my team better→ Give me some ideas→Ready to take the next step? It starts with a 15-minute conversation.
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