Design My Value Proposition
Most sales teams are selling the wrong thing. Not the wrong product — the wrong story. They lead with features, services and processes, when what buyers actually respond to is outcomes, results and the feeling that someone understands their problem.
In 90 minutes with Shiera, you’ll uncover what your customers are genuinely buying — and reshape your sales pitch around that. The result is a clearer, stronger message that lands faster and closes more deals.
“Energetic and passionate training from Zenith Training and Development. I can honestly say the methods and teachings have been more than just ‘helpful’ to Staff Balance. Zenith has helped us to improve our sales process.”
— Ciaran McG., CEO, Dublin
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What’s Wrong With Most Sales Pitches
The problem is almost never the product. It’s the story being told around it. Here’s what Shiera most commonly finds when working with sales teams and founders on their messaging:
What the 90-Minute Session Delivers
In a single focused session, here’s what you’ll come away with:
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About Shiera — Your Sales Messaging Coach
Shiera O’Brien has spent over 20 years working at the intersection of sales, communication and psychology. With a background in senior commercial roles at IBM and 3,000+ professionals trained, she brings a sharp, experienced eye to how companies talk about what they do — and why that either opens doors or closes them.
Her approach to value proposition design is rooted in the same NLP and language precision that underpins all of her coaching. Clients consistently discover that the gap between their current pitch and a winning one is smaller than they think — it just needs fresh ears and the right questions.
Read more on the Zenith blog: 5 Steps to Creating a Unique Value Proposition and Sales Tips on Strategic Selling.
Frequently Asked Questions
A value proposition is the core reason a customer chooses you over anyone else. Most sales pitches focus on features and services — but buyers make decisions based on outcomes and results. A strong, clear value proposition shifts your sales conversations from description to persuasion.
The core session is 90 minutes. In that time, Shiera works with you to uncover what your customers are actually buying, strip out what’s not landing, and build the foundation of a stronger sales message you can use immediately.
Both. This works for individual founders and salespeople who want a sharper personal pitch, and for sales teams who need a consistent, compelling message across all their customer conversations. If your team is all telling a slightly different story, this session creates alignment.
Book a free 15-minute strategy call with Shiera to discuss where your current messaging is falling short and what a stronger value proposition could do for your business. No obligation — just a conversation.